MH COVER Privacy Policy
The controller within the meaning of the General Data Protection Regulation is:

Martin Hirsch
An der Staustufe 2a
97318 Kitzingen

Phone: +49 151 70835065

Managing director Martin Hirsch
VAT ID no. DE309436445

Personal data
The use of our website is usually possible without providing personal information. Insofar as personal data are collected on our site (for example name, address or email addresses), this shall take place, as far as possible, always on a voluntary basis with your consent by means of acknowledgment of this privacy policy. Your personal data shall not be disclosed to third parties without your express consent and shall serve the sole purpose of communicating with you. As a user, you have the right to receive information, free of charge, on request, regarding which personal data concerning you are stored. Provided that your request does not conflict with a legal obligation to retain data (e.g. data retention), you are entitled to correct any incorrect data and to block or delete your personal data.

Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Article 6 para. 1 lit. a of the General Data Protection Regulation (GDPR) is the legal basis. For the processing of personal data necessary for the performance of a contract to which the data subject is a party, Article 6 para. 1 lit. b of the GDPR is the legal basis. This also applies to processing operations required to carry out pre-contractual actions. Insofar as the processing of personal data is required to fulfil a legal obligation which our company is subject to, Article 6 para. 1 lit. c of the GDPR is the legal basis. If the processing is necessary to safeguard the legitimate interests of our company or a third party, insofar as the interests, fundamental rights and fundamental freedoms of the data subject do not prevail, Article 6 para. 1 lit. f of the GDPR is the legal basis for processing.

Data transfer
We point out that data transfer over the Internet (for example, when communicating via email) may have security gaps. It is impossible to protect data completely against unauthorised access by third parties. As part of our duty to publish a legal notice, we hereby expressly prohibit the use of the contact data published by third parties for the purpose of sending unsolicited advertisements and information material. The operators of these pages reserve the express right to take legal steps in the event of unsolicited promotional information, such as spam emails being sent.

To embed videos, this site uses Vimeo LLC, with headquarters at 555 West 18th Street, New York, New York 10011.

When a page with an embedded Vimeo video is requested, a connection to the Vimeo servers is established. This communicates to the Vimeo server which of our websites you have visited. If you are logged into Vimeo at the same time in your own account, Vimeo assigns this information to your personal user account. For example, when clicking on the play button of a video, this information is also assigned to your user account. You can prevent this by logging out of your Vimeo account and deleting your browser cookies before using our website. For more information about data processing and privacy by Vimeo see

This website uses so-called cookies in some places. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies used are so-called “session cookies”. These are automatically deleted after your visit. Cookies do not harm your computer. You can still disable the storage of cookies with the appropriate setting of your browser. The legal basis for this data processing is Article 6 para. 1 lit. f of the GDPR in connection with § 15 of the Telemedia Act. Our “interest” within the meaning of Article 6 para. 1 lit. f is the operation of these websites and a smooth navigation experience for you.

For the professional appearance of this website we have used external fonts, Google Fonts. Google Fonts is a service of Google Inc. (“Google”). The integration of these web fonts is carried out through a server request, generally to a server of Google in the USA. Accordingly, which of our websites you have visited will be transmitted to the server. Also, the IP address of the browser of the terminal of the visitor of this website is stored by Google. For more information, see the Google privacy policy, which you can access here:

The legal basis for this data processing is Article 6 para. 1 lit. f of the GDPR in connection with § 15 of the Telemedia Act. Our “interest” within the meaning of Article 6 para. 1 lit. f is the operation of this website. An appropriate level of data protection is demonstrated by the fact that Google LLC is listed in the Privacy Shield.

Facebook Re-targeting
In order for us to be able to show you relevant news and advertisements on Facebook, and to measure our marketing success, we have installed and activated Facebook pixels on our pages, and therefore the re-targeting/re-marketing of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our website, the Facebook pixel code establishes a direct connection between your browser and the Facebook server. Facebook is notified that you have visited our site with your IP address. This means that Facebook will be able to map your visit to our website to your user account.

We have no knowledge of the content of the transmitted data and their use by Facebook. And we can not associate you as a person with these data. See further details in the privacy policy of Facebook at If you would like to disable the Facebook re-targeting for your browser, please use the following opt-out function, which we have implemented especially for this purpose.

Your Setting: Re-targeting via Facebook pixel on this website is

By clicking on the button “Disable now” (above) you prevent further Facebook re-targeting on this website, as long as you do not empty your browser cache or visit our website again with a new terminal.

Server log files
The provider of the pages automatically collects and stores information in what are known as server log files, which your browser automatically sends to us. These are:

  • Browser type and browser version
  • Operating system used
  • Files retrieved and amount of data sent
  • URL of the referring website
  • IP address
  • Date and time of access

These data can not be attributed to individual people. The storage period is 7 days. These data are not merged with other data sources. We reserve the right to review these data, if specific evidence of illegal use becomes known to us. These data are also used to fix any errors on our website. The legal basis for this data processing is Article 6 para. 1 lit. f of the GDPR. Our “interest” within the meaning of Article 6 para. 1 lit. f is the smooth operation of this website and the implementation of the protection goals of confidentiality, integrity and availability of data.

Your rights as a data subject
You have the right to information about personal data concerning you. You can contact us for information at any time. If your request for information is not made in writing, we apologise for the inconvenience, however we may then request proof from you that you are the person you are claiming to be. Furthermore, you have the right to rectification or deletion or restriction of processing, insofar as you are legally entitled. You have the right to object to the processing within the scope of the legal requirements. This also applies to a right to data portability.

Insofar as we process your personal data on the basis of your consent, you have the right to revoke your consent at any time, without affecting the legality of the processing carried out on the basis of the consent until the revocation.

Right to complain
You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

Changes to this privacy policy
We reserve the right to change the privacy policy in order to adapt it to new legal provisions or other changes in the legal situation. Please therefore inform yourself at the beginning of the use of our website about the current privacy policy.

Newsletter (Updates)

The following information is intended to provide information on the content of our newsletters (updates), the registration process, the sending process, the statistical evaluation process and your right to object. When you subscribe to our newsletter, you acknowledge that you have agreed to receive the newsletter and that you agree with the processes that have been described.

Content of the newsletter
We send the newsletter, emails and other electronic messages with advertising information (hereinafter referred to as “newsletter”) only with the consent of the recipient or if we have been granted legal permission to do so. User consent is based on the contents of the newsletter being described in specific terms when the user registers to subscribe. For all other matters, our newsletters contain information on new product appearances of MH COVER and/or tips on the subject of E-bikes.

Double opt-in and data logging
We use a double opt-in process when users subscribe to our newsletter. this means that you will receive an email after registering which asks you to confirm that you have registered. This confirmation is necessary so that nobody can register with external email addresses.

New subscriptions to the newsletter are logged in order to verify that the subscription process complies with the legal requirements. This involves storing the IP address and the time at which the new user registers and confirms the subscription.

The newsletter is sent via the server of our hosting partner ALL-INKL.COM - Neue Medien Münnich, with whom we have concluded a GCU contract.

Registration details
You only need to provide your email address when you subscribe to receive the newsletter.

Statistical surveys and analyses
The newsletters contain a so-called "web-beacon", which means a pixel-sized file that is retrieved when the newsletter opens. Technical information, such as information on your browser, your operating system and IP address, are collected at the time the file is accessed. This information is used to facilitate technical improvements in our services by means of gathering technical data, information on target groups and their reading behaviour by analysing access times and the locations from which readers call up the files (determined by means of IP addresses).

Further statistical analysis includes determining whether the newsletter has been opened, when it was opened and which links have been clicked. For technical reasons, this information can be matched to individual newsletter recipients. However, it is not our goal to monitor individual users. The main purpose of this analysis is to identify the reading habits of our users and to tailor our content to their requirements, or to publish various types of content that matches the interests of our readers.

Notice of cancellation/revocation
You can cancel your subscription to our newsletter i.e. revoke your consent, at any time. In doing so, both your consent to receive the newsletter via MailChimp and statistical analysis terminate. A separate revocation of the sending or the statistical evaluation is unfortunately not possible.

You will find an unsubscribe link at the end of each newsletter.

Legal basis General Data Protection Regulation
In accordance with the provisions of the General Data Protection Regulation (GDPR), which apply from 25 May 2018, we inform you that the consent to the sending of email addresses is based on Article 6 para. 1 lit. a, 7 of the GDPR as well as § 7 para. 2 No. 3, or para. 3 of the Unfair Competition Act. The carrying out of statistical surveys and analyses as well as the logging of the registration procedure are carried out on the basis of our legitimate interests pursuant to Article 6 para. 1 lit. f of the GDPR. Our interest is to deploy a user-friendly and secure newsletter system that serves both our business interests and the expectations of our users.

We would like to stress once again that you are entitled to object to the processing of your personal data in the future at any time as stipulated in the legal provisions pursuant to Article 21 of the GDPR. The objection may in particular be made against processing for direct marketing purposes.